world brand organization

世界品牌组织簡介

丰富、安全、可靠的高品质品牌商品作为联合国可持续发展的基础性基石，不但是人类公共事务的大事，也是关乎全世界经济、文化、社会发展的大事！但是在国际贸易实务中，全球性假冒伪劣品牌商品已经成为危害发展中国家、欠发达地区人民健康与生活的突出现状，假冒品牌大有快速蔓延和泛滥之势。制假贩假在国际上被视为“仅次于贩毒的世界第二大公害”。

2016年由71届联大主席彼得汤姆森和现任联合国NGO执委会主席Bruce Knotts（布鲁斯•纳提兹）共同提议并发起，以wibeis世界国际品牌评价指标体系为核心，由联合国NGO执委会与多国驻联合国代表团（非五常国家）代表以非政府名义共同组建的一个联合国NGO二级NGO组织。世品委是在美国注册，在联合国总部NGO执委会下备案设立的全球性国际法人组织，简称“联合国世品委”即“世界品牌发展委员会暨世界品牌组织”。（实际上他与世界贸易组织、国际奥运会有非常相似）。概况如下：

世品组织全称为世界品牌组织（即联合国世界国际品牌发展委员会）（英文名称：WorldBrand Organization，缩写为WBO或者WIBDC），既是联合国NGO执委会的一个非咨商地位的联合国NGO组织，也是一个全球性的独立的第三方国际法人组织，具有独立行使国际法人权力的国际组织，不仅主权国家可以参加，全世界各大品牌企业、各国法人组织均可参加，但常务只有99个，其他均属普通委员；是国际上最大、最权威的品牌评价、认证、确认和发布国际科学组织。权力总部位于美国纽约联合国总部，科研、办公室及分支机构设在全世界各国，主要包括世界国际品牌大会委员会、联合国世界国际品牌评价中心、世界国际品牌大会、世界国际品牌博览会及其各行各业专业科学委员会等51个。

设立原则：不以某一大国的政治、法律和文化为依据，按照联合国宪章、国际法和全世界国际贸易对全人类公共利益的要求，在非政治化、非经济化的前提下，世界品牌组织即联合国世界国际品牌发展委员会坚持“品”字第一，坚持公开、公平、公正、公认的四公工作原则和品质、品格、品位、品牌的四品质量原则的双四原则进行规划、建设与发展。对进入国际贸易的各国商品是不是品牌、是什么级次的品牌进行无国界、无条件的非政治、非经济品质品牌检验、评价和衡量的国际科学组织。不受国别、党派、政治、宗教、民族、种族、利益集团的控制与限制，实施全人类使用品质品牌真实性、安全性、可靠性的知情权、公开权、科学权。

宗旨：品牌文化、品质世界，构建科学、安全、可靠的全世界国际贸易的品质品牌新文化，使全球国际贸易无假伪品牌，使全世界人民使用健康、安全、放心、可靠的国际品牌。

主要职能：促进世界国际品牌健康发展，引导世界级国际品牌建设，组织和领导世界国际品牌大会委员会和联合国世界国际品牌评价中心、世界国际品牌博览会的工作，并通过举办世界国际品牌大会、世界品牌博览会和wibeis世界国际品牌科学评价评审，监督、检查、批准、确认世界国际品牌的评价、认证、发布与传播，确保世界级国际品牌评价与发布的科学性、公平性、公正性，打击和反对国际贸易中的假冒伪劣品牌商品（伪品牌、伪名牌），确立以品质品牌为核心的国际贸易实务新规则（以质定关税，以质定贸易）；打造世界品牌，创新品牌供给，形成全球性国际品牌文化；让真正的世界国际品牌回应各国、让各国国际品牌走向世界；诚信天下，追求质量，精益求精，造就品牌！

4、使命：促进全球世界级国际品牌的健康建设与快速发展，对全球性国际贸易实务中的各国品牌商品进行非政治、非经济性的wibeis科学评价、认证、确认和发布，形成全世界统一的科学、公平、公认的品牌评价的国际标准和世界规则。

world international brand developmentcommittee

Introduction to the WorldInternational Brand Development Committee

The rich, safe and reliable high-quality brand goods arethe basic cornerstone of the UN's sustainable development. It is not only amajor event of human public affairs, but also a major event concerning theeconomic, cultural and social development of the world! However, in thepractice of international trade, global counterfeit and shoddy brand goods havebecome an outstanding situation that endangers the health and life of people indeveloping countries and underdeveloped areas. Counterfeit brands have a rapidspread and proliferation. Counterfeiting is regarded as “the second largestpublic nuisance in the world after drug trafficking” internationally.

At the end of 2016, Co-sponsored and sponsored by PeterThomson, President of the 71st session of the UN General Assembly, and BruceKnotts, current Chairman of the EXECUTIVE Committee of the UN NGO, with theWibeis World International Brand Evaluation Index System at its core, the UNNGOExecutive Committee and the Multinational Mission to the United Nations (non-P5Countries) Represents a United Nations NGO-level NGO, which is jointly formed inthe name of non-governmental organizations. The World Product Commission is aglobal international law organization registered in the United States and filedunder the Executive Committee of the NGO at United Nations Headquarters,referred to as the "World Product Development Committee and the WorldBrand Organization". (In fact, he is very similar to the World TradeOrganization and the International Olympic Games).)

The principle of establishment: not based on thepolitics, law and culture of a major country, in accordance with therequirements of the UN Charter, international law and international trade ofthe world for the public interest of all mankind, under the premise ofnon-politicization and non-economicalization, UN World International The BrandDevelopment Committee adheres to the word “goods” and adheres to the principlesof openness, fairness, impartiality, and recognition of the four workingprinciples and the four principles of quality, character, grade, and brandquality.

Purpose: brand culture, quality world, the constructionof scientific, safe and reliable world wide trade in quality brand new culture.

Mission: To promote the healthy construction and rapiddevelopment of world-class international brands, to conduct non-political andnon-economic scientific evaluation, certification, confirmation and release ofnational brand goods in global international trade practices, and to form theworld's unified scientific, fair and recognized international standards andworld rules for brand evaluation.

Responsibilities: Promote the healthy development of theworld's international brands, guide world-class international brand building,organize and lead the work of the World International Brand ConferenceCommittee and the United Nations World International Brand Evaluation Center,the World International Brand Expo, and through the world's international brandconference, World Brand Expo and Wibeis World International Brand ScientificEvaluation Review, Supervision, Inspection, Approval, Confirmation ofevaluation, certification, publication and dissemination of world-classinternational brands to ensure the scientific, fair and impartial evaluationand publication of world-class international brands, and to combat and opposecounterfeit and inferior brand goods in international trade (pseudo-brand,Pseudo-brand), gradually establish the quality brand as the core of the newrules of international trade practice (to quality tariffs, quality trade), tobuild a world brand, innovative brand supply, the formation of a globalinternational brand culture, let the real world international brand respond tocountries, let international brands to the world; Make a brand!