世界国际品牌评价中心简介

联合国世界国际品牌评价中心（简称“WIBEIS世界品牌评价中心”）作为世界国际品牌大会的技术支撑和评价标准制定机构，是联合国NGO组织之一（不是联合国政府组织，在联合国NGO执委会和世界品牌组织的领导下，属独立运行的联合国的非政治、非盈利性组织），揭示品牌本质，形成和传播品质品牌新概念、新内涵、新文化，构建人类社会健康公正的wibeis世界国际品牌评价标准体系；以研发、应用wibeis（维拜斯）世界国际品牌评价指标标准体系，对全球各国的世界级国际品牌进行评价、筛选、认证为主要工作任务。

使命与宗旨：在去政治化、去利益化的前提下，以建立科学的世界国际品牌评价指标标准体系，吸纳各国标准与规则，去伪存真，树立、确认真正的世界级国际品牌。

主要任务：对全球各国的国际品牌进行科学、公平、公正、公开、系统的评价，向世界国际品牌大会和各国政府、各大品牌企业、全球消费者及权威媒体定期提供评价结果、向符合wibeis评价标准的企业签发“世界国际品牌认证书”，发布《国际贸易世界品牌商品目录》和《国际贸易世界品质品牌商品名录》。

wibeis评价指标体系是以世界各国名优产品为主要评价对象，从九个维度，三百多个要素，通过十一个评价表格，全面系统的反映国际品牌的质量水平和综合价值。

WIBEIS填补了目前全球国际品牌评价相关标准的空白，对世界各国的产品制造和商品品质的评价有指导和帮助作用。

目前，全球有三大权威评价体系：即

in the United States——Forbes

In United NationsWorld International Brand Evaluation Centre——wibeis

In the UK——wpp

其中，只有wibeis是以商品品牌的本质进行评价和衡量的。

因为，对于商品质量品质评价指标体系建设，是世界性难题，在国际上有许多学者进行了不少研究和实践，但大都停止在科研或者论文的阶段，而且全球对商品品质的评价基本停留在经济指标的层面，很难深入到品牌的本质上、去真正反应广大客户最关心、最需要的商品本身的质量品质。

联合国世界国际品牌评价中心的这套指标体系，是在学习、借鉴和研发产品质量品质本质的基础上，经过与全球多家企业、大专院校和科研机构反复实验而归纳出的，比较系统、全面反映商品质量品质本质的评价指标体系。wibeis已经得到了联合国相关组织和全球品牌企业及权威机构与组织的认可，已经成为全球性世界级国际品牌商品的主流评价指标体系。

wibeis改写了世界品牌评价以经济学为主的世界格局！为一路一带各国国际品建设和发展做出重大贡献！必将成为联合国可持续发展目标的重大重点战略！

Introduction to the WorldInternational Brand Evaluation Center

The United Nations International Brand International EvaluationCenter (hereinafter referred to as "WIBEIS World Brand Evaluation Center")as technical support and evaluation of the World Conference of theinternational brand standards body, is one of the United Nations OrganizationNGO (not the United Nations administrative organization, is not representativeof the United Nations. The UN is a non-governmental, non-profit organization,with the hair) research and application of wibeis (Vibais) international brandevaluation standard system, evaluation, selection of world-class internationalbrands around the world, certification and dissemination as the main task.

Mission and purpose: Not in to politics, to the interestsof the premise, to establish evaluation index system of international brandstandards in the world of science, to absorb the national standards and rules, Rejectfake goods and keep real good products, establish, confirm the world classinternational brand really.

The main task of the world: the international brand ofscience, fairness, justice, openness, system evaluation, international brand tothe World Congress and governments, each big brand enterprise, global consumersand the authority of the media regularly publish the results of the evaluation,issued a "world international brand certificate" to meet theevaluation criteria of wibeis enterprises.

The evaluation index system of wibeis is the world famousproducts as the main evaluation object, from nine dimensions, more than 300elements, through the eleven evaluation form, the quality level of acomprehensive system to reflect the international brand and comprehensivevalue.

WIBEIS to fill gaps in the current global internationalbrand evaluation standard, on the world of product manufacturing and commodityquality evaluation of guidance and help.

At present, there are three major global authoritativeevaluation system.

In the United States Forbes；

In United NationsWorld Brand Evaluation Centre WIBEIS；

In the UK – WPP.

Among them, only wibeis is the essence of commodity brandevaluation and measure.

As for the quality of goods, construction qualityevaluation index system, is a worldwide problem in the world, many scholarshave conducted a lot of research and practice, but most of them are in thestage of scientific research or stop, and evaluate the quality of the goods inthe global economic indicators remain in the basic level, it is difficult to godeep into the essence of the brand, to true customers are most concerned aboutthe quality, most in need of the product itself.

This set of index system of the United NationsInternational Brand Evaluation Center, is based on study, research and productquality on the nature, with the global number of enterprises, universities andresearch institutions systematically repeated experiments and summed up, andfully reflect the.Wibeis evaluation index system of commodity quality qualityessence has been the relevant United Nations organizations and global brandsand authority and organization, has become a global world class internationalbrand evaluation index system of mainstream.

Wibeisrewrote the world pattern of world brand evaluation based on economics! Make amajor contribution to the construction and development of internationalproducts in all countries along the way! It will surely become a majorstrategic strategy for the UN's sustainable development goals!