At present, the evaluation of the world's international brands are mainly the three authoritative evaluation systems of Forbes in the United States, wpp in the United Kingdom and WIBEIS in the United Nations NGO organization. The first two evaluation criteria are evaluated from the perspective of economics! WIBEIS "Weisi Si" is the quality of goods, quality and quality as the core, from the perspective of product brand quality scientific and systematic evaluation. The United Nations World International Brand Evaluation Center is a fair and impartial United Nations. It evaluates and considers the quality, quality and taste of the brand products of all countries in the world with a global perspective. It upholds the principle of internationalization and non-profitability, and has developed and prepared this Set WIBEIS world international brand evaluation standards. The evaluation center mainly screens, evaluates, certifies, ranks and publishes products and brands in all regions of the world. Its mission is to help enterprises to establish brands, cultivate brands, enable consumers to recognize brands correctly, expand brand awareness, and enhance enterprise invisibility Assets, improve corporate reputation and enhance their international competitiveness. WIBEIS world international brand evaluation system based on brand theory as the theoretical basis of the application of big data technology as a technical support to the United Nations as a platform and window to a global perspective to evaluate and consider the world's international quality products and brands across the geopolitical And interest groups, serving the most comprehensive, scientific, objective and reasonable evaluation system of the world's most widely used groups of goods. The system adheres to the principle of Double Four, that is, the principle of "four publics" of "openness, fairness, justice and universality" and the quality principle of "four qualities" of "quality, character, taste and brand". Through nine dimensions and more than 300 A total of more than two thousand international standards and tens of thousands of industry standards, etc.), a comprehensive and systematic disclosure and measurement of international brand quality and quality standards and overall value. WIBEIS world international brand evaluation system as the vane of market demand, the quality of the measuring instrument, the brand value of the scale, voice disc of the enterprise discourse, it will be quality as a link, the business, technology and economy are closely linked together, Promote the common development of the global economy and promote the building of international brands in developing countries. |
