WORLD CONFERENCE ON INTERNATIONAL BRAND
We will speed up theconstruction and development of global commodity quality brands, So thathigh-quality brand goods through the world, Huitong the world, and jointly build and share is thefundamental purpose of the world international brand congress.
current, The global economy is facing various pressures, fakegoods everywhere, inferior products, fake branded products, fake brands,deceptive and other undesirable phenomena are harming the developing andunderdeveloped areas of people's lives, are polluting consumers in developedcountries, may further bring harm to people's health and happiness in the worldthis is worrying. Under the background of governments, non-governmentalorganizations, world class international brand enterprises should adhere to thequality first, the artisan spirit, adhere to the organic combination of brandmarketing and brand science and long-term development, adhere to thescientific, brand value and brand certification standard, fairness,impartiality and non political and non benefits, to to ensure that the world ofinternational brands of high quality, high quality and high grade, driven byglobal economic long-term development and common prosperity, as soon aspossible to promote the sustainable development goals of the United Nations.
International platform makesinternational brand, international evaluation achievement international brand,international rules achievement international brand.
Weare committed to:
To fullyunderstand the quality, character and taste is an indispensable determinant ofthe brand, and committed to the construction and development of world-classinternational brands.
—建立健全wibeis（维拜斯）联合国品牌评价联动系统；Establish and improve wibeis theUnited Nations brand evaluation linkage system .
Through wibeis evaluation,screening, certification of transparent information and clear identification,ensure that the consumption environment is conducive to brand selection.
Ensurequality brand building policy transparency and human society accountability,and increase social participation.
Enhanceglobal governance capacity to better deal with transnational brand issues.
To fully explore theimportance of traditional brands in promoting quality and brand sustainabledevelopment.
Adhereto the "people's brand, the people use" as the core, clear thedirection of brand services, to achieve fair and open maximum.
Develop, implement andmonitor strategies for improving the brand literacy of all people throughoutthe world, the education system and the brand service system.
By exertingthe potential of digital technology, we can enhance the recognition andselection of real brands by citizens, and resist fake brands with practicalactions.
We call for, the brand beforecommercialization is a scientific category, but when is confirmed after becamea political and economic unity, so as a political choice, we will stop thebehavior of the damage to the brand, clear the obstacle of empowerment,especially against the interests of the country's political and empowerment. Weurge from different countries, different departments, management level, and theprivate sector and civil society leaders, and determined with us in thesustainable development goals of all promote the commodity quality brand ofhealthy and steady development.
Quality brand,co-construction and sharing. We,as the conference participants, will take this declaration for reference,promised to increase investment in science to brand, inclusive, equitable brandbuilding and lifelong service as the foundation, to promote the United Nationsinternational brand conference as soon as possible to achieve the goal ofsustainable development.
United Nations Headquarters in New York,USA